Dr. Minjie Fan, Machine Learning Engineer and Tech Lead at the Google Shopping Ads team
Saturday April 29, 2023
3:30 pm - 3:55 pm
Machine Learning in Recommendation Systems – a case study of Google Shopping Ads
Abstract
In this talk, I will use Google Shopping Ads as an example to illustrate how machine learning is used in recommendation systems. First, I will provide a brief overview of recommendation systems and Google Shopping Ads. Then, I will give an overview of the process of ads selection, which includes two important components: retrieval and scoring. I will describe two specific machine learning models used for ads retrieval and click-through-rate prediction. Last, I will present some modeling techniques, including user modeling, distillation and advanced model architectures.